I’m often asked how to write cold calling scripts. We spent a fair bit of time doing this during a cold calling training program across Australia. In saying that, let me share them with you the three parts of a well-planned introductory script.
1. The first part of your introduction is your greeting.
2. The second part is the benefit of what you do.
3. The third and final part of the introduction is to ask a question.
Now, compare those three parts to the way you introduce yourself during a cold call.