If we think about making phone calls to suspects (individuals who are not expecting a phone call) – even if they are qualified because they are in the right position and in the right type of organisation we are trying to reach, we know that it could take multiple phone calls over multiple days or weeks before we can get them to a webinar we are running or a meeting.
At some point though, it’s important to keep track on roughly how many interactions it takes before a customer ends up buying a product or service from you. Once you know that, you can then start setting up your sales averages.
For example, it might take 100 phone calls before you make a sale. Therefore, if your average sale is $10,000 then every one of those 100 phone calls is worth $100 in sales to you. Rather than see yourself being rejected 99 times, see yourself making $100 each time you make a phone call. This is a sure-fire way to kill the feelings of being rejected.