If you are reading this article and you have already had experience making cold calls, then you know the probability of getting a person’s voicemail is very high. So should you leave a voicemail or just hang up and call back later? My general thought is that you should leave a voicemail. The secret of leaving voicemails is not to leave a long one. This is why you must have a script in front of you that you can use so that you can maximise those precious 10 seconds.
If you don’t have a written script that you will use when confronted with a voicemail message, then it is probably not a good idea to leave a voicemail.